Luke Littler applies to trademark his face to combat AI fakes

BBC SportFriday 20 March 2026🏴󠁧󠁢󠁥󠁮󠁧󠁿 England

The darts star's image has been used legally on darts merchandise, snacks and fashion brands.

🎯 Darts🏴󠁧󠁢󠁥󠁮󠁧󠁿 England

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