Ben Proud admits ‘huge financial incentive’ is behind decision to join Enhanced Games

Ben Proud admits ‘huge financial incentive’ is behind decision to join Enhanced Games

The GuardianThursday 11 September 2025🏴󠁧󠁢󠁥󠁮󠁧󠁿 England
Ben Proud admits ‘huge financial incentive’ is behind decision to join Enhanced Games

Swimmer is first British athlete to sign up for event Proud: ‘These are opportunities I cannot pass by at 30’ The Olympic silver medallist Ben Proud, the first British athlete to sign up for the Enhanced Games, has accepted he risks sullying his reputation and admitted he is chiefly motivated by earning money in the twilight of his career. He told the BBC Today programme on Thursday: “There’s a huge financial incentive with this and I would be lying if I said it didn’t matter. It would take me

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